In today’s Google search world, entities have become really important for getting your website to appear in search results. Knowing what entities are and how they impact search results is key to making your website more visible and relevant.
An entity is basically a unique thing or idea that can be clearly identified and described. This can be anything from a person, place, or object to more abstract concepts like thoughts, events, or groups. In terms of Google search, entity SEO is applied to a website to help search engines make sense of web content and provide better search results for users.
Entity SEO Identifies Relevant Entities on a Web Page:
- Organization (Brand)
- Product
- Service
- Place (Location)
- Person
What is a Knowledge Graph in Relation to Entity SEO?
A knowledge graph in the context of Entity SEO is a structured representation of information that outlines the relationships between various entities (people, places, things, or concepts) and their associated attributes. For SEO purposes, a knowledge graph helps search engines like Google better understand the context of an entity, enhancing visibility in search results. It organizes information in a way that connects relevant data points, such as a business (the core entity), its services, location, competitors, content, and external factors like backlinks or related industries.
In Entity SEO, the knowledge graph plays a crucial role by mapping out key details about the entity and its relationships, allowing for more accurate, semantically rich search engine results. By using schema markup, relevant internal linking, authoritative external backlinks, and rich content, businesses can optimize their knowledge graph, ensuring that search engines recognize and rank them for relevant queries. This structured data helps search engines provide users with direct, precise answers, ultimately improving the entity’s authority and SEO performance.
Example of a Knowledge Graph:
The Purge Marketing Knowledge Graph shows the connections between the core entity, “Purge Marketing,” and its key services, such as SEO services, content marketing, email marketing, UX design, managed hosting, and AI services. It also includes nodes related to SEO elements like keyword research and backlink strategy and content types like blog posts, case studies, and landing pages. This graph illustrates how Purge Marketing’s various service offerings and strategies are interconnected to provide comprehensive digital marketing solutions.